Over the next four decades, rapid ageing of populations will be one of the most powerful transformative forces affecting society. Although this demographic shift first started in developed economies, it is fast becoming a global challenge. While the proportion of people over 65 years old around the globe is currently 10%, it is expected to jump to 22% by 2050. This will have a significant impact in areas such as social welfare, public health and economic prosperity.


It is vital that key actors fully understand the current and upcoming transformations, as well as the potential risks and opportunities they bring. While the topic of ageing is increasingly attracting attention, much of the debate is limited in scope and often grounded in outdated stereotypes. Concrete strategies appropriate to 21st-century social and business environments exist and need to be urgently implemented.

The Global Agenda Council on Ageing will explore how stakeholders across sectors and geographies can capitalize on the economic opportunities presented by an ageing population and encourage business and governments to adopt age-friendly practices.. As a member of the council, Dr. Linda Fried serves as a consultant and offers her expertise. 

(Text taken from the World Economic Forum's website)